商品簡介
The innovator behind the success of top brands'including the world's #1 selling shampoo Fructis'helps marketers and entrepreneurs create products that succeed for the long run
• Offers a proven system for finding the concealed culture behind consumer behavior, understanding its hidden codes, and catapulting an innovation to iconic status'without the need for high-cost development
• A regular expert on innovation for NPR, Kaye's clients include AmEx Blue Card, Pedigree, Dove Chocolate, Cesar, and Key Air
• The author's success stories include the creation of Ultrassential Superfood Blend, which increased the business of Nutro by more than 25%, and Colgate Palmolive Pure & Clear, which boosted Palmolive's business by more than 15%
作者簡介
Debra Kaye is a global innovation and trends expert specializing in brand strategy and innovation for consumer businesses. Her clients have included Apple, Mars, Colgate, McDonald's, American Express, Kimberly-Clark and many more. A frequent commentator on American Public Radio's "Marketplace" and contributor to Fast Company, she is partner at the innovation consultancy Lucule and former CEO of TBWA\Italy. She lives in New York City.
