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Identity Is Destiny
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Identity Is Destiny

商品資訊

定價
:NT$ 1062 元
優惠價
79839
領券後再享88折起
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :25 點
商品簡介
作者簡介

商品簡介

Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation.

This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix that both meets customer needs and highlights the talents of the organization.

作者簡介

Laurence D. Ackerman was born in New York City. He received a B.A. in English from Carnegie-Mellon University and an M.S. in communications from Boston University. He is a senior vice president of Siegel & Gale, an international consultancy specializing in business transformation through corporate brand management and interactive communications.

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優惠價:79 839
無庫存,下單後進貨
(到貨天數約30-45天)

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