商品簡介
For her doctoral dissertation (U. of Constance, Germany), Neve chose the subject of shopping--more specifically, the emergence of women as shoppers, the development of shopping as a socially important recreational activity, and the concentrated effort of advertisers to entice women to consume. She chose Munich in order to focus closely on a specific locale, and she draws on the advertising strategies of four Munich firms to illuminate the cultural shift to consumerism. Her study addresses gender issues, aesthetic repercussions, and commercial and economic implications. It is well documented and lists numerous primary and secondary sources, including archives, newspapers, trade journals, periodicals, books, and journal articles. No index is supplied. Distributed in North America by The David Brown Book Co. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
