Suddenly, the universe of people making typographical decisions has expanded.Effective visual communication through the informed manipulation of the size and style of type, itsplacement on a two dimensional surface, its integration with graphic material, and the quality ofits reproduction is within reach of anyone who has a computer. Typographic Communications Todayplaces this phenomenon in historical perspective, covering the whole of 20th century graphicdesign.With over 900 illustrations, more than 500 in color, it is an essential reference book forgraphic artists and designers and for those who, regardless of profession are involved in designchoices. It clarifies the options available in this new era of print while at the same timeexamining the new technologies in the context of art history. The numerous quotations by first ratedesigners make this a treasury of good thinking about the hows and whys of typographic design.Typesare displayed and grid systems employed as they are being discussed. Gottschall's lively commentaryexamines the many typographic solutions designers have evolved for communication problems, beginningwith the creative solutions devised by artists, painters, architects, poets and concluding with thenew opportunities and challenges posed by computers and laser technologySeveral chapters focus onhow these technologies have changed the ways typefaces are being designed and used. Gottschallexplains how terminals, output devices, networks, scanners, and software have revolutionized theworld of typesetting and given graphic designers a whole new set of tools, freedoms, andrestrictions. The chapter "Bits, Bytes, and Typographic Design," for example, offers a state of theart review of keyboarding on terminals, image scanning, electronic filing, and networking. Not onlydoes Gottschall discuss the role of personal computers and word processing software, he also reviewsthe packages and languages available from all of the major corporate players Apple, Xerox, Wang, IBMAT&T, Interleaf, and many others and evaluates the future of such possibilities as X-ray chipetching.Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor ofU&lc magazine.
Edward M. Gottschall is Vice Chairman of International Typeface Corporation and Editor of U&lc magazine.
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