商品簡介
When to Hire or Not Hire a Consultant: Getting Your Money's Worth from Consulting Relationships is a hands-on, practical guide for anyone thinking about hiring a consultant to set strategy, solve problems, increase profits or revenue, develop new products, open new markets, or improve efficiency.
Consulting is one of the fastest growing professions in the United States. According to the U.S. government, there were 719,000 consultants in the U.S. in 2010, and you can expect an additional 274,000 by 2020. Cloaked in expert status, consultants might seem to be the answer to many business problems. You call someone in to solve a particular problem or develop new markets, then send them away once the job is done while reaping the benefits of their expertise. Consultants sometimes do work miracles, but once in a while they wreck a healthy business. And far too often, the benefits gained by calling in consultants disappear far too soon after they leave.
Yet as return on investment (ROI) and accountability for results become bigger and bigger issues, business professionals in search of answers to performance or strategy challenges are turning more and more to outside guidance for help. Indeed, few businesses do not use some kind of consultant at some point in their existence. But how can you leverage the skills consultants can bring to the table without adding undue risk to your operations? How can you effectively manage the consultant relationship to get the greatest benefit for the least cost? What metrics can support your decision to hire or not hire a consultant? When should you use home-grown talent to solve problems instead? That's what this book is all about.
作者簡介
Linda M. Orr, Ph.D., is an Associate Professor of Marketing at the University of Akron. Her specialties are teaching, research, and consulting in sales sales management. She is the author or co-author of two books: When to Hire--or Not Hire--a Consultant: Getting Your Money's Worth from Consulting Relationships, and Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant. She is also co-editor of two other books: Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping your Best Customers, finalist for the American Marketing Association's Berry Book Prize for the Best Book in Marketing (2009), and Marketing in the 21st Century: Volume 3: Company and Customer Relations. Dr. Orr has also published in several refereed journals. In addition, she served as assistant marketing director for Warner Bros. Records in Nashville, and in a variety of managerial capacities in the restaurant and finance industries. She has served as a consultant in numerous Fortune 500 companies and smaller companies in many industries.
