Modern Retail Management—Practical Retail Fundamentals in the Connected Age

Taking a highly practical approach, Modern Retail Management is the complete guide to the fundamental principles of retailing. Tailoring to the needs of both professors and students, Hammond uses case studies throughout to illustrate best practice in the industry, and he tackles the challenges and opportunities of online retailing in a comprehensive way.

Modern Retail Management covers the topics students need to know about retail management, such as the connection between physical and online channels, some genuine retail innovations and the importance of the customer experience. Other areas covered include: trends and change in the sector, store environment, operations, merchandising, managing staff, globalization, marketing, logistics and consumer psychology.

Richard Hammond has worked in retail at every level from executive positions within Head Office teams and as a consultant, specializing in retail. In his consulting work, Hammond has helped leading retail brands such as Whitbread, Pizza Hut, Barclays and KFC to engage and motivate their staff. For the past 8 years, he has run his own retail consulting company Smart Circle specializing in customer experience improvement, format development and retail trouble shooting. He is the author of the book, Smart Retail (3rd edition, Pearson)