This book explains and then helps readers live with the psycho-techno phenomenon that is bring your own technology (BYOT). Readers will learn how to understand these new end-users and their demands, as well as the strategic and tactical ramifications of these demands. Next, it covers the broad range of technical considerations such as selection, connectivity, training, support, and security. The text includes best practices and case studies of well-known companies, including IBM, Ford, and CarFax.
Jessica Keyes is president of New Art Technologies, Inc., a high technology and management consultancy and development firm started in New York in 1989. She has given seminars for such prestigious universities as Carnegie Mellon, Boston University, University of Illinois, James Madison University and San Francisco State University.
Keyes is a frequent keynote speaker on the topics of competitive strategy and productivity and quality. She is former advisor for DataPro, McGraw-Hill's computer research arm, as well as a member of the Sprint Business Council. Keyes is also a founding Board of Director member of the New York Software Industry Association. She has recently completed a two-year term on the Mayor of New York City's Small Business Advisory Council. She is currently a professor of computer science at Fairleigh Dickinson University's graduate center as well as the University of Phoenix, where she is the Area Chair for Programming and Operating Systems, and Virginia Tech. She is the former editor-in-chief of CRC Press' Information Management and Systems Development Management.
Prior to founding New Art, Keyes was Managing Director of R&D for the New York Stock Exchange and has been an officer with Swiss Bank Co. and Banker's Trust, both in New York City. She holds a Masters of Business Administration from New York University, and a doctorate in Management. She is a member of the Kappa Delta Pi, Beta Gamma Sigma and Delta Mu Delta honorary societies.
A noted columnist and correspondent with over 200 articles published, Keyes is the author of the following books:
The New Intelligence: AI in Financial Services, HarperBusiness, 1990
The Handbook of Expert Systems in Manufacturing, McGraw-Hill, 1991
Infotrends: The Competitive Use of Information, McGraw-Hill, 1992
The Software Engineering Productivity Handbook, McGraw-Hill, 1993
The Handbook of Multimedia, McGraw-Hill, 1994
The Productivity Paradox, McGraw-Hill, 1994
Technology Trendlines, Van Nostrand Reinhold 1995
How to be a Successful Internet Consultant, McGraw-Hill 1997
Webcasting, McGraw-Hill 1997Datacasting, McGraw-Hill, 1997
The Handbook of Technology in Financial Services, Auerbach, 1998
The Handbook of Internet Management , Auerbach, 1999
The Handbook of eBusiness, Warren, Gorham & Lamont, 2000
The Ultimate Internet Sourcebook, Amacom, 2001
How to be a successful Internet consultant, 2nd Ed, Amacom, 2002
Software Engineering Handbook, Auerbach 2002
Real World Configuration Management, Auerbach 2003
Balanced Scorecard, Auerbach, 2005
Knowledge Management, Business Intelligence, and Content Management: The IT Practitioner's Guide, Auerbach 2006
X Internet: The Executable and Extendable Internet, Auerbach 2007
Leading IT Projects: The IT Manager's Guide, Auerbach 2008
Marketing IT Products and Services, Auerbach, 2009
Balanced Scorecard and the Project Manager, Auerbach 2010
Social Software Engineering: Development and Collaboration with Social Networking, Auerbach 2011
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