Greek Whisky ─ The Localization of a Global Commodity

This is a work of ethnography drawing on fieldwork and interviews involving the author's friends from Athens, shepherds and laborers of Dkyros, and marketers and heads of global corporations. Bampilis is an anthropologist currently affiliated with Oxford U. and doing research on the far right in Greece in relation to the economic crisis. In this study he discusses the party-out-of-control consumption of whisky in Greece in the mid-1980s, and the Greek government's implementation of a strict quota on whisky imports--exploring the meanings and implications of both in connection with dreams of modernity, the Golden Age of Greek cinema, advertising, and popular style and entertainment, among other themes. This is the first volume in the publisher's series titled "Food, Nutrition, and Culture." Annotation c2013 Book News, Inc., Portland, OR (booknews.com)

Tryfon Bampilis has taught cultural anthropology at the University of Amsterdam (UvA) and the University of Bayreuth, and he has served as scientific advisor of the Netherlands Institute in Athens (NIA). He is coeditor of Social Matter(s): Recent Approaches to Materiality (2013, in press) and is currently researching the rise of the far right in Greece in relation to the economic crisis, diversity, and immigration as a visiting fellow of the University of Oxford.