Communicating Health — Strategies for Health Promotion

Corcoran (public health, U. of Glamorgan, UK) compiles nine chapters by UK health studies, nursing, nutrition and health promotion, health service management, and medical sociology specialists, who consider various influences affecting health communication and the design of health campaigns, to help health promotion practitioners and students use principles and practice and ensure effectiveness in their work. They cover theoretical models in health promotion communication; social and psychological factors; the social and cultural aspects involved in reaching different cultural groups, people living with a disability, and older people; the role of mass media, including visual and print media, branding, and message design; a settings-based approach to health promotion using nontraditional locations like salons, places of worship, universities, and convenience stores; evidence-based practice; the role of evaluation; and examples of 10 different campaigns. This edition has an updated focus on current issues and practice and incorporates new topics like information technology, new mass media campaigns, social marketing techniques, and the evolving nature of health communication. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)