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The Renaissance Society ─ How the Shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business
商品資訊
ISBN13：9780071806053
出版社：McGraw-Hill
作者：Jensen
出版日：2013/05/13
裝訂／頁數：精裝／240頁
規格：24.1cm*16.5cm*2.5cm (高/寬/厚)
版次：1
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商品簡介
作者簡介
目次
商品簡介
The future of business'from the man who predicted reality TV!
Legendary business futurist Rolf Jensen gives business leaders a prescient look into the future, revealing what companies must do to survive and thrive
In his groundbreaking bestseller The Dream Society'written 20 years ago'Rolf Jensen predicted the rise of reality TV, movement marketing, and volunteer vacations.
Now, Jensen turns his attention to the next 20 years. What he envisions is a 'new Renaissance''a period in which the individual's role will shift more from consumer to creator, much as it did during the European Renaissance. The world will witness tectonic shifts in the concept of ownership, the role of employees within a company, the role of companies within society, and a completely new approach to business profitability. Like the first Renaissance, Jensen argues, society is poised to 'set the individual free.'
Provides business leaders with the insight and knowledge they need to make informed decisions and strategically align themselves with the future society
Jensen's landmark book The Dream Society was a bestseller that was translated into 10 languages
The author will promote the book during his 60+ annual presentations in the U.S., Europe, Canada, and Asia
Legendary business futurist Rolf Jensen gives business leaders a prescient look into the future, revealing what companies must do to survive and thrive
In his groundbreaking bestseller The Dream Society'written 20 years ago'Rolf Jensen predicted the rise of reality TV, movement marketing, and volunteer vacations.
Now, Jensen turns his attention to the next 20 years. What he envisions is a 'new Renaissance''a period in which the individual's role will shift more from consumer to creator, much as it did during the European Renaissance. The world will witness tectonic shifts in the concept of ownership, the role of employees within a company, the role of companies within society, and a completely new approach to business profitability. Like the first Renaissance, Jensen argues, society is poised to 'set the individual free.'
Provides business leaders with the insight and knowledge they need to make informed decisions and strategically align themselves with the future society
Jensen's landmark book The Dream Society was a bestseller that was translated into 10 languages
The author will promote the book during his 60+ annual presentations in the U.S., Europe, Canada, and Asia
作者簡介
Rolf Jensen (Copenhagen, Denmark) is Chief Imagination Officer at Dream Company.
Mika Aaltonen (Helsinki, Finland) is a professor, editorial board member of the E:CO journal.
About the book
A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY
THIS IS A BOOK ABOUT THE FUTURE.
Your future. Our future. The future of companies, the marketplace, and society.
According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community.
Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward- thinking book guides you through tomorrow's hottest trends to help you:
Make an emotional connection to your customers
Create a value-driven company that engages your employees
Adjust your business strategy for a flatter, global marketplace
Reward individual expression and spark a tribal spirit
Identify future trends to build long-term success
Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come.
In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth.
PRAISE FOR THE RENAISSANCE SOCIETY
"Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO
"Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is a valuable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR, CENTER FOR SOCIETAL PROGRESS, GERMANY
"The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but this book helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts
PRAISE FOR ROLF JENSEN'S THE DREAM SOCIETY
"Riveting." -- Library Journal
"Dramatic insights." -- Atlanta Business Chronicle
"Rolf Jensen is pointing the way to the future." -- Harriet Rubin, author, The Princessa: Machiavelli for Women
About the author
Rolf Jensen is Chief Imagination Officer at Dream Company. He is also a bestselling author, lecturer, and advisor to major international companies around the world.
Mika Aaltonen is a research director at Aalto University in Finland, Fellow of the Royal Society of Arts in London, and CEO of Helsinki Sustainability Center.
Table of contents
Contents
Preface ix
The Reader's Manual xiii
Introduction: Setting the Scene xv
The 12 ideas to launch your next dream. The Extended Now The West Is Between Dreams The Third Industrial Revolution The 2018 Recession The Flat Society The Twenty-First-Century Growth Industries Mental Illnesses The Store as Theater The New Middle Class A Whole New World in Marketing Measure Happiness, Not GDP Re-create Nature
1 The Material World 1
How rich are we now, and how rich will we be in the 2040s' How Rich Are We Now' How Rich Will We Be in the 2040s, Based on Past Growth Patterns' The Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The Multipolar World of Economic Growth'The Meaning of Globalization Growth Happens in Cities Textiles, Cars, and Electronics'Industries on the Move The New Global Middle Class'The 2 Billion People Market Opportunity Cybersecurity
2 The Values of Nations: 'How Are We'' 27
Cultural differences in values, and the changes that are likely to take place. A Sprint Through History and into the Future of Global Values Happiness and Satisfaction with Life The Not-for-Profit Company of the Future The Flat Society'When Hierarchies Flatten New Technology as the Equalizer: The Flat Marketplace The Company Level A Look Inside Our Brain Emotional Market Segmentation Postmaterialistic Consumers The Spiritual Supermarket From Dark to Light The Happiness Market: The Rise and Fall of GDP
3 How We Will Produce and How We Will Consume 65
Trends in the way we produce and consume now and will in the future. How We Will Produce and Consume'The Relationship The Self-Organizing Society The Us-Me Industry The 'Handmade' Industry Is Growing The Under-the-Radar Market The E-Commerce Revolution The Shop as Theater The Shop as Factory The One-Person Factory The Augmented Marketplace If the Question Is Marketing, the Answer Is Fan Management
4 How Will We Learn' 93
Learning may become the world's largest industry. The Limits of Our Knowledge Being Wrong Contaminated Truth Deep AQ Out of the Institutions Open-Source Science The New Nomads The End of the Isolated Mind Mind Enhancement
5 Thinking About Systems 119
The globe as one interconnected system. A System of Systems The Planes of Influence Planetary Boundaries New Economics Small State, Big Society Economics of Bits Milliseconds Matter
6 The Leadership Dilemmas 143
Leadership is about dilemmas, not just about right and wrong. The Loyalty Dilemma The Hierarchy Dilemma The Value Dilemma The Sense-Making Dilemma The Globalization Dilemma The Openness Dilemma The Social Organization Dilemma The Perfect Leader
7 The Authors' Conclusion 163
The authors present their personal interpretation of the many trends leading us into the future. Eastern Dreams Western Dreams The West Between Dreams The East and the West in Globalization The United States and China: The Different Value Patterns The Values of the Future The Big Five Challenges for the West The Big Five Challenges for the East Three Examples from the Future Change Driven by Consumers Is the West Heading Toward a Real Revolution' The Exciting Future
References 181
Index 187
Mika Aaltonen (Helsinki, Finland) is a professor, editorial board member of the E:CO journal.
About the book
A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY
THIS IS A BOOK ABOUT THE FUTURE.
Your future. Our future. The future of companies, the marketplace, and society.
According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community.
Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward- thinking book guides you through tomorrow's hottest trends to help you:
Make an emotional connection to your customers
Create a value-driven company that engages your employees
Adjust your business strategy for a flatter, global marketplace
Reward individual expression and spark a tribal spirit
Identify future trends to build long-term success
Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come.
In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth.
PRAISE FOR THE RENAISSANCE SOCIETY
"Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO
"Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is a valuable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR, CENTER FOR SOCIETAL PROGRESS, GERMANY
"The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but this book helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts
PRAISE FOR ROLF JENSEN'S THE DREAM SOCIETY
"Riveting." -- Library Journal
"Dramatic insights." -- Atlanta Business Chronicle
"Rolf Jensen is pointing the way to the future." -- Harriet Rubin, author, The Princessa: Machiavelli for Women
About the author
Rolf Jensen is Chief Imagination Officer at Dream Company. He is also a bestselling author, lecturer, and advisor to major international companies around the world.
Mika Aaltonen is a research director at Aalto University in Finland, Fellow of the Royal Society of Arts in London, and CEO of Helsinki Sustainability Center.
Table of contents
Contents
Preface ix
The Reader's Manual xiii
Introduction: Setting the Scene xv
The 12 ideas to launch your next dream. The Extended Now The West Is Between Dreams The Third Industrial Revolution The 2018 Recession The Flat Society The Twenty-First-Century Growth Industries Mental Illnesses The Store as Theater The New Middle Class A Whole New World in Marketing Measure Happiness, Not GDP Re-create Nature
1 The Material World 1
How rich are we now, and how rich will we be in the 2040s' How Rich Are We Now' How Rich Will We Be in the 2040s, Based on Past Growth Patterns' The Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The Multipolar World of Economic Growth'The Meaning of Globalization Growth Happens in Cities Textiles, Cars, and Electronics'Industries on the Move The New Global Middle Class'The 2 Billion People Market Opportunity Cybersecurity
2 The Values of Nations: 'How Are We'' 27
Cultural differences in values, and the changes that are likely to take place. A Sprint Through History and into the Future of Global Values Happiness and Satisfaction with Life The Not-for-Profit Company of the Future The Flat Society'When Hierarchies Flatten New Technology as the Equalizer: The Flat Marketplace The Company Level A Look Inside Our Brain Emotional Market Segmentation Postmaterialistic Consumers The Spiritual Supermarket From Dark to Light The Happiness Market: The Rise and Fall of GDP
3 How We Will Produce and How We Will Consume 65
Trends in the way we produce and consume now and will in the future. How We Will Produce and Consume'The Relationship The Self-Organizing Society The Us-Me Industry The 'Handmade' Industry Is Growing The Under-the-Radar Market The E-Commerce Revolution The Shop as Theater The Shop as Factory The One-Person Factory The Augmented Marketplace If the Question Is Marketing, the Answer Is Fan Management
4 How Will We Learn' 93
Learning may become the world's largest industry. The Limits of Our Knowledge Being Wrong Contaminated Truth Deep AQ Out of the Institutions Open-Source Science The New Nomads The End of the Isolated Mind Mind Enhancement
5 Thinking About Systems 119
The globe as one interconnected system. A System of Systems The Planes of Influence Planetary Boundaries New Economics Small State, Big Society Economics of Bits Milliseconds Matter
6 The Leadership Dilemmas 143
Leadership is about dilemmas, not just about right and wrong. The Loyalty Dilemma The Hierarchy Dilemma The Value Dilemma The Sense-Making Dilemma The Globalization Dilemma The Openness Dilemma The Social Organization Dilemma The Perfect Leader
7 The Authors' Conclusion 163
The authors present their personal interpretation of the many trends leading us into the future. Eastern Dreams Western Dreams The West Between Dreams The East and the West in Globalization The United States and China: The Different Value Patterns The Values of the Future The Big Five Challenges for the West The Big Five Challenges for the East Three Examples from the Future Change Driven by Consumers Is the West Heading Toward a Real Revolution' The Exciting Future
References 181
Index 187
目次
Contents
Preface ix
The Reader's Manual xiii
Introduction: Setting the Scene xv
The 12 ideas to launch your next dream. The Extended Now The West Is Between Dreams The Third Industrial Revolution The 2018 Recession The Flat Society The Twenty-First-Century Growth Industries Mental Illnesses The Store as Theater The New Middle Class A Whole New World in Marketing Measure Happiness, Not GDP Re-create Nature
1 The Material World 1
How rich are we now, and how rich will we be in the 2040s' How Rich Are We Now' How Rich Will We Be in the 2040s, Based on Past Growth Patterns' The Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The Multipolar World of Economic Growth'The Meaning of Globalization Growth Happens in Cities Textiles, Cars, and Electronics'Industries on the Move The New Global Middle Class'The 2 Billion People Market Opportunity Cybersecurity
2 The Values of Nations: 'How Are We'' 27
Cultural differences in values, and the changes that are likely to take place. A Sprint Through History and into the Future of Global Values Happiness and Satisfaction with Life The Not-for-Profit Company of the Future The Flat Society'When Hierarchies Flatten New Technology as the Equalizer: The Flat Marketplace The Company Level A Look Inside Our Brain Emotional Market Segmentation Postmaterialistic Consumers The Spiritual Supermarket From Dark to Light The Happiness Market: The Rise and Fall of GDP
3 How We Will Produce and How We Will Consume 65
Trends in the way we produce and consume now and will in the future. How We Will Produce and Consume'The Relationship The Self-Organizing Society The Us-Me Industry The 'Handmade' Industry Is Growing The Under-the-Radar Market The E-Commerce Revolution The Shop as Theater The Shop as Factory The One-Person Factory The Augmented Marketplace If the Question Is Marketing, the Answer Is Fan Management
4 How Will We Learn' 93
Learning may become the world's largest industry. The Limits of Our Knowledge Being Wrong Contaminated Truth Deep AQ Out of the Institutions Open-Source Science The New Nomads The End of the Isolated Mind Mind Enhancement
5 Thinking About Systems 119
The globe as one interconnected system. A System of Systems The Planes of Influence Planetary Boundaries New Economics Small State, Big Society Economics of Bits Milliseconds Matter
6 The Leadership Dilemmas 143
Leadership is about dilemmas, not just about right and wrong. The Loyalty Dilemma The Hierarchy Dilemma The Value Dilemma The Sense-Making Dilemma The Globalization Dilemma The Openness Dilemma The Social Organization Dilemma The Perfect Leader
7 The Authors' Conclusion 163
The authors present their personal interpretation of the many trends leading us into the future. Eastern Dreams Western Dreams The West Between Dreams The East and the West in Globalization The United States and China: The Different Value Patterns The Values of the Future The Big Five Challenges for the West The Big Five Challenges for the East Three Examples from the Future Change Driven by Consumers Is the West Heading Toward a Real Revolution' The Exciting Future
References 181
Index 187
Preface ix
The Reader's Manual xiii
Introduction: Setting the Scene xv
The 12 ideas to launch your next dream. The Extended Now The West Is Between Dreams The Third Industrial Revolution The 2018 Recession The Flat Society The Twenty-First-Century Growth Industries Mental Illnesses The Store as Theater The New Middle Class A Whole New World in Marketing Measure Happiness, Not GDP Re-create Nature
1 The Material World 1
How rich are we now, and how rich will we be in the 2040s' How Rich Are We Now' How Rich Will We Be in the 2040s, Based on Past Growth Patterns' The Big Nations in the Global Economy Boom and Doom: The Eternal Cycle The Multipolar World of Economic Growth'The Meaning of Globalization Growth Happens in Cities Textiles, Cars, and Electronics'Industries on the Move The New Global Middle Class'The 2 Billion People Market Opportunity Cybersecurity
2 The Values of Nations: 'How Are We'' 27
Cultural differences in values, and the changes that are likely to take place. A Sprint Through History and into the Future of Global Values Happiness and Satisfaction with Life The Not-for-Profit Company of the Future The Flat Society'When Hierarchies Flatten New Technology as the Equalizer: The Flat Marketplace The Company Level A Look Inside Our Brain Emotional Market Segmentation Postmaterialistic Consumers The Spiritual Supermarket From Dark to Light The Happiness Market: The Rise and Fall of GDP
3 How We Will Produce and How We Will Consume 65
Trends in the way we produce and consume now and will in the future. How We Will Produce and Consume'The Relationship The Self-Organizing Society The Us-Me Industry The 'Handmade' Industry Is Growing The Under-the-Radar Market The E-Commerce Revolution The Shop as Theater The Shop as Factory The One-Person Factory The Augmented Marketplace If the Question Is Marketing, the Answer Is Fan Management
4 How Will We Learn' 93
Learning may become the world's largest industry. The Limits of Our Knowledge Being Wrong Contaminated Truth Deep AQ Out of the Institutions Open-Source Science The New Nomads The End of the Isolated Mind Mind Enhancement
5 Thinking About Systems 119
The globe as one interconnected system. A System of Systems The Planes of Influence Planetary Boundaries New Economics Small State, Big Society Economics of Bits Milliseconds Matter
6 The Leadership Dilemmas 143
Leadership is about dilemmas, not just about right and wrong. The Loyalty Dilemma The Hierarchy Dilemma The Value Dilemma The Sense-Making Dilemma The Globalization Dilemma The Openness Dilemma The Social Organization Dilemma The Perfect Leader
7 The Authors' Conclusion 163
The authors present their personal interpretation of the many trends leading us into the future. Eastern Dreams Western Dreams The West Between Dreams The East and the West in Globalization The United States and China: The Different Value Patterns The Values of the Future The Big Five Challenges for the West The Big Five Challenges for the East Three Examples from the Future Change Driven by Consumers Is the West Heading Toward a Real Revolution' The Exciting Future
References 181
Index 187
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