What to Say When Things Get Tough ─ Business Communication Strategies for Winning People Over When They're Angry, Worried and Supsicious of Everything You Say

A partner at Potomac Communications gives business leaders proven skills for breaking through anyone's anger and winning their trust in crises large and small

Offers verbal and nonverbal skills based on scientific research and the author's extensive experience coaching CEOs, high-level government figures, military officers, and trade association leaders to handle organizational crises in public forums
Greenberger breaks his method down into two simple, easy-to-remember steps: 1) Gaining an understanding of risk assessment and risk perception and 2) meeting others' emotions with emotional responses, not logical ones
The author will leverage his influence as a leader with the American Society of Association Executives to promote the book to the group's more than 10,000 members

Leonard S. Greenberger is a partner at Potomac Communications Group (PCG) in Washington, D.C., an independently owned public relations firm that specializes in helping clients communicate difficult, complex subjects to laypeople in many industries.