Brand Thinking and Other Noble Pursuits
商品資訊
ISBN13：9781621532477
出版社：W W Norton & Co Inc
作者：Debbie Millman; Rob Walker (FRW)
出版日：2013/05/01
裝訂／頁數：平裝／336頁
規格：22.9cm*15.9cm*2.5cm (高/寬/厚)
商品簡介
For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.
This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.
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