Innovation Games ― Creating Breakthrough Products Through Collaborative Play

Innovation games (e.g. "Spider Web" for understanding product relationships) are playful ways to gain insights into customers' needs and translate them into marketing strategies. Chapters describe the game process and how to prepare for, play, and process the results of each of a dozen games. The book includes punch-out game cards and a graphic guide to selecting the right game. A technology company head shares her experience with the games. Hohmann's Silicon Valley firm helps companies develop software-enabled products. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)

Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife’s cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife’s cooking).