Do You Speak Shoe Lover? Style And Stories From Inside Dsw

Celebrating Shoe Lovers everywhere!

No matter how bad your day is going, none of it seems to matter if you’re wearing the perfect shoes. Do You Speak Shoe Lover? will not only make Shoe Lovers feel better about loving shoes, but it also reveals the business principles of leading shoe retailer, DSW. It explains how DSW strives everyday to be America’s Favorite Place for Shoes—as well as America’s Favorite Place to Work. Each and every DSW Shoe Lover lives the values—for the benefit of their customers as well as for each other. It also shares stories from DSW’s customers and employees about how the right shoes made the difference at important moments in their lives, along with shoe fashion tips and career and business advice, based on DSW’s core values.

• Filled with photos—it’s perfect as a gift
• Explains DSW’s core values: 1) Passion, 2) Accountability, 3) Collaboration and 4) Humility, which run through its headquarters in Columbus, Ohio, into each of its 350+ retail locations, and to its more than 20 million Rewards members and 1.5 million fans on Facebook
• Coauthor Kelly Cook is Senior Vice President Marketing at DSW and the queen of shoe love

Explore the emotional relationship women have with shoes with insights from the retailer that knows shoe buyers best.

Kelly Cook (Columbus, Ohio; www.dsw.com) is Senior Vice President Marketing. Accomplishments include doubling the size of the DSW Rewards membership to approximately 20 million members. She is an adjunct professor at Kellogg School of Management and Freeman School of Business in graduate courses

Linda Meadow has previously written three editions of the guidebooks City Baby LA, published by Rizolli. She also is the founder of the website, Gurumommy.com