Thinking in New Boxes: A New Paradigm for Business Creativity

For readers of Made to Stick and Blue Ocean Strategy, two leading consultants from The Boston Consulting Group present a new model of practical creativity that challenges readers to think about their customers, their goals and their businesses in exhilarating new ways. What sets this book apart from all other business books is the framework the experts at BCG provide to create, think in, and continuously update new boxes, rather than thinking "outside the box."

In a constantly evolving business landscape, companies must employ creative and adaptable solutions to remain competitive and successful. It is no longer enough to "think outside the box". To be truly innovative, corporations must be able to tap into their vast personal reserves of creativity to develop strategies and models that will work in a variety of new environments-and then implement them.

Brabandere and Iny use their years of experience with one of the leading consulting firms in the world, BCG, to give readers concrete and actionable tools for producing valuable results through practical creativity. Both intellectually sophisticated and relentlessly engaging, Thinking In New Boxes allows CEOs, managers, entrepreneurs, and small business owners to create new models that are not only original, but also timely, implementable, and within reach.

LUC DE BRABANDERE is a Fellow and a Senior Advisor in the Paris office of The Boston Consulting Group. He leads strategic seminars with senior executives and management from a range of companies looking to develop new visions to prepare for the future. He is the author or co-author of 9 books, including The Forgotten Half of Change: Achieving Greater Creativity through Changes in Perception, and a columnist for various newspapers in France and Belgium. Prior to joining BCG, he was the general manager of the Brussels Stock Exchange.

ALAN INY is the Global Topic Expert for creativity and scenario planning at the Boston Consulting Group, based in the New York office. He has trained hundreds of executives and BCG consultants, and facilitated a wide range of workshops across industries, on topics related to bringing creative approaches to business. Alan received his M.B.A. from Columbia Business School, and holds an Honours B Sc in Mathematics and Management from McGill University.

Author Residence: Paris, France; New York, NY

Author Hometown: Belgium; Montreal, Canada