Wine Economics ― Quantitative Studies and Empirical Applications

The chapters of this book provide a better understanding of wine economics, by addressing new issues such as sustainable development, food authenticity, financial expectations and consumption economics. Many of the discussed topics have been recently developed by economists (e.g. global warming and wine tourism) despite having been mostly covered by specialists in management, marketing and geography. Other fields correspond to new investigations of traditional topics, such as ranking wines or consumer behaviour, and new analyses in strategic choice (for example how to bottle wine or to sell bulk wine, to select grape varieties at replanting, to distinguish attitudes, intentions and behaviour in exporting). Wine Economics draws attention to the positioning of different market players and explores alternative regulations for public policy.

Eric Giraud-Heraud is Research Director at the French National Institute for Agricultural Research (INRA), and Professeur Associe at the Ecole Polytechnique (Paris, France). His research focuses on industrial organisation and experimental economics. His works deals with the economics of food (economic efficiency, competitiveness, public regulation of supply, quality labels and consumer behaviour). He was the President of the European Association of Wine Economists (2003–2006) and currently one of the members of the Scientific Council of the Institut des Sciences de la Vigne et du Vin (ISVV) at Bordeaux. He is a member of the EuAWE (European Association of Wine Economists) and the VDQS (Vineyard Data Quantification Society).

Marie-Claude Pichery is Professor of Economics and Econometrics at University of Bourgogne (Dijon, France) and a researcher at the Laboratoire d'Economie et Gestion (CNRS). She gives lectures in Wine Economics at the Institut Universitaire de la Vigne et du Vin – Jules Guyot (IUVV). Her fields of research are in wine industry and territorial aspects of vineyards. She has been President of the European Association of Wine Economists (1997–1999) and is currently a member of the scientific advisory council of the Chaire UNESCO 'Culture et Traditions du vin' hosted by University of Bourgogne. She is a member of the EuAWE (European Association of Wine Economists) and the VDQS (Vineyard Data Quantification Society).