定價
：NT$ 3850 元無庫存，下單後進貨(到貨天數約30-45天)
可得紅利積點：115 點
相關商品
商品簡介
作者簡介
商品簡介
This first book-length study of Ike's consummate skills as a communicator shows how he used language as a weapon to achieve carefully conceived strategic purposes in the Cold War. If he seemed befuddled, he knew exactly what he was doing and why, used half-truths, was intentionally ambiguous and indirect, choosing his audiences and times deliberately and tactically. An expert in communication for this period provides an analysis of his speaking, extracts from important speeches, a selected chronology of speeches, and the most comprehensive bibliography of Eisenhower as an orator yet to be published, drawing on extensive primary and secondary material.
作者簡介
MARTIN J. MEDHURST is Professor of Speech Communication, Texas A&M University, and the author or editor of four books, includingCold War Rhetoric: Strategy, Metaphor, and Ideology (Greenwood Press, 1990). His research on presidential rhetoric has also appeared in leading journals in the field of communication studies.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。