Fashion Buying ― From Trend Forecasting to Shop Floor
商品資訊
系列名:An Essential Introduction to the Industry: Basics
ISBN13:9782940411689
出版社:Bloomsbury USA Academic
作者:David Shaw
出版日:2013/12/19
裝訂/頁數:平裝/184頁
規格:22.2cm*15.2cm*1.3cm (高/寬/厚)
商品簡介
Each chapter features an interview with a successful fashion professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real-world example of the activities described. Exercises and activities are also suggested within each chapter to enable readers to put their learning into practice. This title will prove an invaluable resource for fashion design, marketing, buying and merchandising students.
作者簡介
David Shaw has worked in fashion buying for over 20 years for some of the UK’s most famous high street fashion retailers. Starting on the shop floor of British Home Stores, he progressed to senior executive and director in buying and merchandising for Debenhams, Burton Menswear, Topshop, Dorothy Perkins, Principles, Sears, Dolcis, Saxone and Bertie. Unusually, his career has spanned buying men’s, women’s and children’s clothing, as well as shoes and accessories. He is now an academic, consultant trainer and writer on fashion retailing and marketing.?
He has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has been a pioneer of several of the first fashion buying courses created and has always believed that putting theory into practice must be preceded by firstly putting practice into theory. He is also a dedicated supporter of the UK charity shop sector, currently acting as a volunteer director of Mind charity shops.
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