Multi-Channel Marketing Ecosystems ― Creating Connected Customer Experiences

Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV centric path to a multi channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m commerce, searchability in a multi channel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.

This book features 32 contributors from leading marketing companies across the globe such as, the California-based accounting software company Intuit, South Carolina-based Content Marketing company Enveritas Group, California-based advertising company Tribal Fusion, and SapientNitro, an international marketing and advertising company.

Markus Stahlberg is the CEO of .PROMO Inc. and Ville Maila is the founder and App Director. .PROMO Inc. is an App-based marketing automation platform that makes campaign execution as easy as using the App Store. Together they are the editors of Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Kogan Page).