The Like Economy ─ How Businesses Make Money With Facebook

The Like Economy 2/e offers a complete, start-to-finish plan for making money on Facebook! Fully updated for the many new marketing opportunities on Facebook, Brian Carter offers step-by-step techniques and practical lessons drawn from his twelve years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with detailed techniques and useful case studies. Executives, managers, entrepreneurs, and marketers will find:

• Clear, up-to-date answers about how Facebook can help their companies make money
• Specific guidance on using Facebook to support and supercharge existing marketing programs
• Detailed insights for crafting Facebook programs that reflect their unique products, services, and customers
• Up-to-the-minute techniques for attracting super-cheap, targeted clicks and fans with Facebook ads
• Indispensable help with creating pages that repel negative "brand-bashers"
• Proven solutions for increasing visibility, deepening customer interactions, and translating community into profits

Drawing on his experience, Carter brings together today's most profitable techniques for copywriting, pay-per-click, influence, community management, online advertising/marketing, and more. Readers won't find hype, generalities, or old techniques that haven't worked in years. Every page of this concise, straight-to-the-point book is focused on one goal: earning maximum ROI from Facebook right now.

Brian Carter delivers entertaining, motivational talks on how top-performing organizations can generate more revenue. Brian’s 18 years of business success, plus a background in stand-up comedy, produce presentations that are both entertaining and enlightening for attendees. Brian is the internationally bestselling author of The Like Economy, LinkedIn for Business, and Facebook Marketing. His books have been translated into Spanish, Chinese, and Portuguese. Brian has also written for Salesforce, Marketo, Mashable, The Search Engine Journal, AllFacebook, The Next Web, and The Huffington Post.

He has more than 200,000 online fans, and his content is viewed by more than 8 million times a month. He develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well-known entities such as The World Health Organization, Universal Studios, The U.S. Army, Hardee’s, and Carl’s Jr.

Brian has been quoted and profiled by Information Week, ABC News, U.S. News & World Report, Mashable, The Wall Street Journal, Forbes, Inc. Magazine, and Entrepreneur Magazine, and is a regular presenter for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association.