Successful partnerships have always been a critical source of business growth and are becoming ever more essential in today's connected economy. However, even as companies become increasingly inter dependent, strategic partnering today fails far more often than it succeeds because it is approached as an art instead of a science.
BP executive, Luc Bardin, presents a clear, easy to use model for partnering that has evolved from feedback and examples from the world's leading CEOs and companies. His model includes a practical, well tried set of rules and methods and treats partnering as a process. He provides a guide for the many aspects of cooperation, including selecting a strategic partner, building relationships, designing the partnership vision and plan, developing a core value proposition and how to measure outcomes.
Packed with case studies from leading Fortune 100 companies and personal interviews with their C Suite level executives, Strategic Partnering provides a useful roadmap for a successful partnership.
