Success in Africa ─ CEO Insights from a Continent on the Rise

Africa is the new frontier, with six of the ten fastest growing markets in the world. What does it take to succeed in such fast growth markets?

Success in Africa introduces twenty top business leaders, including Equity Bank’s CEO James Mwangi and GE's CEO Jeff Immelt, as they reveal how they approach vast opportunities on the continent. Success in Africa’s stories of growth, technology, and tradition illustrate one of the most important stories of the global economy: a successful Africa.

With twenty years of experience in frontier markets, including eight years working in Africa, author Jonathan Berman addresses the critical questions companies and investors ask: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win? Success in Africa will inspire and equip the reader with the insights needed to succeed across the diverse nations that comprise the continent.

Jonathan Berman writes, speaks, and consults on global business. He is a senior advisor at the consulting firm Dalberg, having previously been a partner. He advises global Fortune 500 companies on entry and operations in emerging and frontier markets worldwide, focusing on the political and economic dynamics that drive shareholder value. His clients include global leaders in oil, gas, mining, infrastructure, healthcare, and consumer goods, as well as governments and investors active in these sectors. Jonathan’s views have appeared in the New York Times, The Wall Street Journal, on NPR's "Morning Edition," and in Harvard Business Review, where he writes a monthly blog. A member of the Council on Foreign Relations, Jonathan holds a BA from Yale University and an MA from UC Berkeley. He is based in New York and Washington, DC, where he lives with his wife and son.