商品簡介
On its original publication, Tourism Analysis was the first major text devoted to the tools and practice of tourism research. This second edition has been thoroughly revised and updated with current World Tourism Organization definitions and industry concepts, to present the most advanced thinking about the structure of the tourism in the nineties and beyond.
The text focuses on the uses, relationship to other research methods and procedure of the more important quantitative methods used by tourism planners, researchers and consultants. A candid critique of the strengths and weaknesses of each method provides practical advice on the best procedures to follow and potential pitfalls to avoid. The material is presented in a clear step-by-step and easy-to-use format, with illustrated tables, figures and international examples throughout.
New sections for this edition include benefit-cost analysis, indicators of sustainable development, survey designs, and the use of secondary data sources for tourism planning and marketing.
Tourism Analysis is an essential course text for students of tourism and related degrees and a standard reference for all those involved in market planning, consultancy and product assessment in tourism research.
作者簡介
Stephen Smith is Professor of Recreation and Leisure Studies at the University of Waterloo, Ontario.
