Business Communication ─ Rethinking Your Professional Practice for the Post-Digital Age
商品資訊
ISBN13：9780415640282
出版社：Taylor & Francis
作者：Peter Hartley
出版日：2014/05/27
裝訂／頁數：平裝／340頁
規格：24.1cm*17.1cm*1.9cm (高/寬/厚)
版次：2
商品簡介
Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to survive during economic downturn and recovery.
This thoroughly revamped new edition summarises basic principles of effective communication and shows how they can be applied in modern organizations. It summarises current evidence and exposes common myths and misunderstandings. The authors demonstrate how effective communication is based upon an effective blend of interpersonal, team and technological factors.
Business students everywhere will benefit from studying this book to help develop understanding of models and approaches to business communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid students for years to come.
作者簡介
Peter Hartley is National Teaching Fellow and Professor of Education Development at the University of Bradford, UK
Peter Chatterton is Managing Director of Daedalus e-World and Visiting Professor of Enhancement of Learning & Teaching at the University of Hertfordshire, UK
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