Brand Damage ― It's Personal!

Personal branding is going to be one of North American business's most critical strategic initiatives in the next three to five years. Information is more accessible on individuals than ever before. Social media is making details about people more accessible and creating a wealth of data to help people form opinions about individuals. Brand Damage: It's Personal! deals with the ever-growing importance of personal branding. This book is a practical guide for everyone from teenagers to seasoned professionals. It provides information on how to create and proactively manage your brand, items that can damage a brand, and entertaining stories and illustrations.

Larry Linne is the best-selling author of the book Make the Noise Go Away. Currently CEO/president of Sitkins International and Intellectual Innovations, he owns two companies that are successful globally. Larry’s first book was a Clarion 5 Star top-performing book. He has spent more than a dozen years helping companies and individuals create and improve their brand, and is considered an international thought leader in business strategy and growth. Patrick Sitkins is a partner and managing director at SiliconCloud, which is a leading global digital marketing firm. He is considered a branding leader and digital marketing and social media expert.