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商品簡介
目次
商品簡介
《電子商務英語（全新版）/全國外經貿院校高職高專英語系列精品教材》作為電子商務英語專業的入門書，其目標是讓讀者盡可能在短時間內熟練運用英語從事電子商務領域的工作。《電子商務英語（全新版）/全國外經貿院校高職高專英語系列精品教材》以電子商務與網絡技術為背景，充分考慮電子商務英語的專業性和跨學科性等特點，在力求保證英文純正性的同時，盡可能做到難易結合、通俗實用。
目次
Chapter 1 Introduction to Electronic Commerce（E-commerce）
1.1 Overview of E-commerce
1.2 Definitions and Benefits of E-commerce
1.3 Future Trends of E-commerce
Chapter 2 Classification of E-commerce
2.1 B2B Model
2.2 B2C Model
2.3 C2C Model
Chapter 3 Mobile Commerce（M-commerce）
3.1 Introduction to M-commerce
3.2 Wireless Devices and Business Model of M-commerce
3.3 Implementation Technologies of M-Commence
Chapter 4 E-commerce Corporation
4.1 A Comparative Analysis of eBay and Amazon
4.2 Analysis on Alibaba.corn
4.3 Successful Strategies of Taobao's E-commerce
Chapter 5 Electronic Payment（E-payment） System
5.1 Overview of E-payment
5.2 New Payment Mode-PayPal
5.3 Analysis on Alipay Mode
Chapter 6 Security Technology of E-commerce
6.1 Message Security Issues
6.2 Securing the Firewall
6.3 Encryption and Authentication
Chapter 7 E-commerce Management
7.1 Web Site Design Issue
7.2 Risk Management
7.3 ICC Guidelines on Advertising and Marketing on the Internet
Chapter 8 Web Advertisement in E-commerce
8.1 Web Advertisement
8.2 Web Advertisement Methods
8.3 Web Advertisement Strategies
Chapter 9 Logistics Management of E-commerce
9.1 Electronic Logistics
9.2 Environmental Logistics
9.3 Logistics Automation
Word List
References
1.1 Overview of E-commerce
1.2 Definitions and Benefits of E-commerce
1.3 Future Trends of E-commerce
Chapter 2 Classification of E-commerce
2.1 B2B Model
2.2 B2C Model
2.3 C2C Model
Chapter 3 Mobile Commerce（M-commerce）
3.1 Introduction to M-commerce
3.2 Wireless Devices and Business Model of M-commerce
3.3 Implementation Technologies of M-Commence
Chapter 4 E-commerce Corporation
4.1 A Comparative Analysis of eBay and Amazon
4.2 Analysis on Alibaba.corn
4.3 Successful Strategies of Taobao's E-commerce
Chapter 5 Electronic Payment（E-payment） System
5.1 Overview of E-payment
5.2 New Payment Mode-PayPal
5.3 Analysis on Alipay Mode
Chapter 6 Security Technology of E-commerce
6.1 Message Security Issues
6.2 Securing the Firewall
6.3 Encryption and Authentication
Chapter 7 E-commerce Management
7.1 Web Site Design Issue
7.2 Risk Management
7.3 ICC Guidelines on Advertising and Marketing on the Internet
Chapter 8 Web Advertisement in E-commerce
8.1 Web Advertisement
8.2 Web Advertisement Methods
8.3 Web Advertisement Strategies
Chapter 9 Logistics Management of E-commerce
9.1 Electronic Logistics
9.2 Environmental Logistics
9.3 Logistics Automation
Word List
References
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