Cross-Cultural Competence
商品資訊
ISBN13：9780415588294
出版社：Taylor & Francis
作者：Slawomir Magala
出版日：2014/02/28
裝訂／頁數：精裝／304頁
商品簡介
Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and develop a diversity management that is sustainable, fair and feasible.
In a striking new edition, this textbook introduces critically all the themes and concepts required to excel in courses in cross-cultural management, international management, and global business. New themes covered for the first time include:
- diversity management school and its impact upon corporate communications
- the unexpected backlash of "the Russian empire" and its influence upon the European integration
- the global financial crisis and the Obama election as the global "anchoring" events and their subsequent management
- the "Slumdog millionaire" analysis as the example of global creative industries producing communication commodities
Cross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.
作者簡介
Slawomir Magala is Professor of Cross-cultural Management at the University of Erasmus, the Netherlands.
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