Signification and Significance ― A Study of the Relations of Signs and Values

For several decades, Dr. Morris has worked primarily with two problems: thedevelopment of a general theory of signs, and the development of a general theory of value. Heapproached both problems in terms of George Mead's theory of action or behavior. This book bringstogether these two lines of development.In many languages there is a term like the English "meaning"which has two poles: that which something signifies and the value or significance of what issignified. The nature of signification and significance, as well as their relations within humanbehavior, is the subject matter of this book.This book is addressed to philosophers and to studentsof the behavioral sciences, but it will also appeal to anyone seriously interested in the study ofhuman communication.