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Strategic Management: Concepts
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商品簡介
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
作者簡介
◎作者：Frank Rothaermel
現職：Georgia Institute of Technology
現職：Georgia Institute of Technology
目次
PART I: STRATEGY ANALYSIS
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 The Strategic Management Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Activities
Ch 5 Competitive Advantage and Firm Performance
PART II: STRATEGY FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Integration
Ch 7 Business Strategy: Innovation and Strategic Entrepreneurship
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Acquisitions, Alliances, and Networks
Ch10 Global Strategy: Competing Around the World
PART III: STRATEGY IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance, Business Ethics, and Strategic Leadership
PART IV: MINICASES
MINICASE 1 Michael Phelps: Strategizing for Gold
MINICASE 2 Strategy and Serendipity: A Billion-Dollar Bonanza
MINICASE 3 The Home Depot's Eco Options Boost Profit Margins
MINICASE 4 Starbucks: Re-creating Its Uniqueness
MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt
MINICASE 6 JetBlue: Losing the Magic Touch?
MINICASE 7 Which Automotive Technology Will Win?
MINICASE 8 Core Competencies: From Circuit City to CarMax
MINICASE 9 P&G's New Corporate Strategy: 'Connect+Develop'
MINICASE 10 The Wonder from Sweden: Is IKEA's Success Sustainable?
MINICASE 11 Sony's Silos Prevent Collaboration Across Divisions
MINICASE 12 PepsiCo's Indra Nooyi: 'Performance with a Purpose'
How to conduct a casw analysis
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 The Strategic Management Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Activities
Ch 5 Competitive Advantage and Firm Performance
PART II: STRATEGY FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Integration
Ch 7 Business Strategy: Innovation and Strategic Entrepreneurship
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Acquisitions, Alliances, and Networks
Ch10 Global Strategy: Competing Around the World
PART III: STRATEGY IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance, Business Ethics, and Strategic Leadership
PART IV: MINICASES
MINICASE 1 Michael Phelps: Strategizing for Gold
MINICASE 2 Strategy and Serendipity: A Billion-Dollar Bonanza
MINICASE 3 The Home Depot's Eco Options Boost Profit Margins
MINICASE 4 Starbucks: Re-creating Its Uniqueness
MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt
MINICASE 6 JetBlue: Losing the Magic Touch?
MINICASE 7 Which Automotive Technology Will Win?
MINICASE 8 Core Competencies: From Circuit City to CarMax
MINICASE 9 P&G's New Corporate Strategy: 'Connect+Develop'
MINICASE 10 The Wonder from Sweden: Is IKEA's Success Sustainable?
MINICASE 11 Sony's Silos Prevent Collaboration Across Divisions
MINICASE 12 PepsiCo's Indra Nooyi: 'Performance with a Purpose'
How to conduct a casw analysis
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