商品簡介
The Smart Marketer's Toolbox uses the marketing innovations created by the social media and technology revolutions in combination with proven, time-tested marketing strategies to create a blueprint that can help anyone create world-class marketing plans. Small and mid-sized business owners trying to steal away customers to grow their business; entrepreneurs developing new products and services; even seasoned marketers and CEO's seeking ways to invigorate established enterprises will all find valuable insight and strategies that can be implemented today! Technology is the force around which marketing orbits. New technology, media and hardware are being created at breakneck speed to help marketers reach consumers. Just when you think you're up-to-date on the latest Smartphone innovation, mobile app, social network, Twitter, YouTube, Pinterest or other invention, something new comes along that changes everything. Many young marketers growing up in this age of rapid technological advancement are so focused on taking advantage of the next new thing, they've failed to learn or integrate basic marketing strategies that have been time-proven to work. Many seasoned marketers, having embraced and found success using the core strategies of the past, disparately cling to old tactics, discounting the opportunities created by new technology, media and hardware. The Smart Marketer's Toolbox is written by Eric Schulz, a 25-year marketing veteran of Procter & Gamble, The Coca-Cola Company, The Walt Disney Company, consultant to several Fortune 500 corporations and now a marketing professor at the Jon M. Huntsman School of Business at Utah State University. In preparing this book, Schulz has analyzed hundreds of brands in dozens of product and services categories to synthesize this learning into easy to follow principles and strategies. His conversation-like writing boils down the information into easy-to-execute, down-to-earth insights which can be understood and utilized by anyone. Schulz previously authored "The Marketing Game, How The World's Best Companies Play to Win", a marketing textbook that has been used in many of the top business schools around the world.
