Ft Essential Guide to Developing a Business Strategy ― How to Use Strategic Planning to Start Up or Grow Your Business
商品資訊
系列名：Financial Times Series
ISBN13：9781292002613
出版社：Prentice Hall
作者：Vaughan Evans
出版日：2013/11/20
裝訂／頁數：平裝／264頁
商品簡介
A ‘how to’ guide for entrepreneurs and managers who want to create and implement a strategy for their business.
This book takes you through each element of strategic planning, covering the core topics of understanding market context, attaining a competitive edge and dealing with risk.
- The structure is based on the author’s strategic planning tool, the ‘Strategy Pyramid’; which is a nine-step process
- Knowing your business
- Setting goals and objectives
- Forecasting market demands
- Gauging industry competition
- Tracking competitive advantage
- Targeting the strategic gap
- Bridging the gap with business strategy
- Bridging the gap with corporate strategy
- Addressing risk and opportunity
作者簡介
Vaughan Evans is an independent strategy consultant (www.managingstrategicrisk.com) with a background in industry economics. He worked at management and technology consultants Arthur D. Little and at investment bank Bankers Trust. Vaughan graduated from Cambridge and has a Sloan Fellowship with distinction from London Business School. He is the author of four previous books, including the best-selling Financial Times Essential Guide to Writing a Business Plan.
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