商品簡介
This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, that we as viewers are responsible for the existence of shoes like Fear Factor and yet another Survivor. In fact, Eileen Meehan explains, viewers exert no demand in the market for ratings, advertising slots, program production, or telecasting. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, the misnomer of "competition" among networks, and organizations that seek more industry accountability. She tells us why TV isn't our fault - and who's really to blame.
作者簡介
Eileen R. Meehan holds the Lemuel Heidel Brown Chair in Media and Political Economy at the Manship School of Mass Communication at Louisiana State University.
