Health Communication ― Strategies for Developing Global Health Programs

Kim (communication, University of Louisiana) offers global and local perspectives on creating and evaluating health communication interventions in diverse cultural contexts. Chapters are grouped according to themes of leveraging technology, performance and narrative power, applied communication strategies, community participatory design, health advocacy and activism, and valuing data. Some specific subjects considered include designing logos for health campaigns, using theory and audience research to convey the human implications of climate change, using survivor stories to promote mammography, and using mobile apps and social media in healthcare. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)

Do Kyun Kim (PhD, Ohio University) is Assistant Professor and Richard D’Aquin/BORSF Endowed Professor in the Department of Communication at the University of Louisiana at Lafayette.
Arvind Singhal (PhD, University of Southern California) is the Samuel Shirley and Edna Holt Marston Endowed Professor of Communication and Director of the Social Justice Initiative at the University of Texas at El Paso, and the William J. Clinton Distinguished Fellow at the Clinton School of Public Service in Little Rock, Arkansas.
Gary L. Kreps (PhD, University of Southern California) is a University Distinguished Professor at George Mason University, where he serves as Chair of the Department of Communication and directs the Center for Health and Risk Communication. Along with professorships at several universities, he was Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute.