作者簡介
Paula Sjoblom, PhD, is a University Lecturer of Finnish Language at the University of Turku. She has published a study of Finnish company names (2006) and several scholarly articles about commercial naming and name theory. She is one of the three authors of Names in Focus: An Introduction to Finnish Onomastics (2012). Terhi Ainiala, PhD, is a University Lecturer of Finnish Language at the University of Helsinki. She has published a study of Finnish place names in change (1997) and several scholarly articles about socio-onomastics and place naming. She is one of the three authors of Names in Focus: An Introduction to Finnish Onomastics (2012). Ulla Hakala, DSc in Economics, works as a University Lecturer at Turku School of Economics, University of Turku. After her doctoral dissertation on advertising (2006), her research has been focused on branding, particularly place branding.
