商品簡介
The study asks where and how gender emerges as a significant organizing principle in contemporary advertising. Cronin (sociology, Lancaster U., UK) analyzes print ads to highlight gender function and to explore the articulation between the sexed, classed, and racialized construction of the consumer that advertising creates. In the process, she also examines the figure of the citizen produced by political discourses of identity and belonging across Europe. Annotation c. Book News, Inc., Portland, OR (booknews.com)
