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Psychology and Modern Warfare ─ Idea Management in Conflict and Competition
90折

Psychology and Modern Warfare ─ Idea Management in Conflict and Competition

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:NT$ 6000 元
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: 90 折 5400 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介
作者簡介

商品簡介

In an era of modern psychological operations, methods are developed and executed by strategists, leaving the psychological implications of these strategies almost completely undeveloped. Psychological operations, whether utilized for military or commercial purposes, can be separated into three primary categories: Idea Modification, Emotional Modification, and Behavioral Modification. These three categories define everything we do and everything we are, and when mastered together they provide us with an opportunity to dominate the competition.

The strategies and tactics found in Psychology and Modern Warfare, originally developed for military application, are applicable to any field of strategic management as well as any field that strategic organizational development. The implications of these strategies and tactics hold the potential to not only supplement traditional operations, but to take organizations further than ever thought possible.

作者簡介

Michael Taillard is an Army Reservist, Adjunct Economics Professor at Bellevue University, USA, and Freelance Research Economist. He has done economic consulting work for The American Red Cross, commanders at United States Strategic Command (STRATCOM), and many other global firms. Taillard's other published books include Economics and Modern Warfare (2012), 101 Things Everyone Should Know About the Global Economy (2013), and Corporate Finance for Dummies (2012).

Holly Giscoppa is an expert in cognitive-behavioral psychology. After leaving her position in the United States Air Force, she pursued her education in psychology. She now works in research and collaborates with Taillard on the military and competitive applications for psychological analytics and influence.

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優惠價:90 5400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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