The Four Intelligences of the Business Mind ― How to Review Your Brain and Your Business for Success

A new pragmatic synthesis of organizational psychology, business analytics, and multiple intelligences theory, The Four Intelligences of the Business Mind lays out a scheme of four discrete but interlocking types of intelligence essential to business success. These intelligences are scalable and transferable from the individual leader to the organizational ecosystem. This short book teaches executives first to analyze and train their own brains in these four intelligences; then to transform their organizations by applying their sharpened quadruplex intelligence to their business analyses and decisions; and finally to train and incentivize their companies to map onto a collective organizational scale the mental transformation modeled by the "mastermind" leader.

The four essential business intelligences identified by IT executive and organizational psychologist Valeh Nazemoff are financial intelligence, customer intelligence, data intelligence, and mastermind intelligence. Financial intelligence informs your ability to reinvest and regrow your business boldly but prudently in the light of predictive, risk, and business analytics. Customer intelligence informs your ability to rethink your approaches to attracting and keeping customers using customer, web, mobile, social, big data, and behavioral analytics. Data intelligence informs your ability to reinvent and recreate information in automated graphical representations to enable rapid decision-making using visual, cloud, web, and operational analytics, AI, and distance collaboration platforms. Finally, mastermind intelligence involves your ability through leadership and team exercises to impart to your employees and organization the same transformative honing and integration of business intelligences as you have undergone yourself.

Valeh Nazemoff is vice president of Acolyst, a performance management, technology services, and business consultancy firm based in the Washington, D.C., metro area. She has guided project teams for many government clients, including the United States Postal Services (USPS), Social Security Administration (SSA), and Pension Benefit Guaranty Corporation (PBGC). She has consulted and coached executives for such enterprise clients as CA Technologies, Oracle, IBM, SAP, Lockheed Martin, Northrop Grumann, and CACI International. She regularly speaks and conducts workshops at such conferences as the GRC Summit and CA World. She served as the Young AFCEAN Chair for the Armed Forces Electronic Communications and Electronics Association (AFCEA) NOVA Chapter. Nazemoff has a BS in organizational psychology and MBAs in e-business and global management from the University of Phoenix, where she teaches business courses.