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This book is aimed at students and illustrators who are
looking to create artworks to fulfill a specific brief, as part
of their course, job or career. It leads the reader through
the whole thinking process, not just of creation but from
the basic essentials which are often overlooked. It
explores the very foundations which underpin the choices
made in creating an artwork: How is illustration used
today? Who is the target audience? How is the image
used to convey information? What is the message?
Should it be created through truth or metaphor?
Packed with lively illustrations itself, Meeting the Brief looks
at everything required to make informed decisions from
gathering research and the relevance of media placement,
to subject matter and the use of visual language. This
educational guide guides the reader through his or her
brief in detail, covering both the needs of the client as
well as considering the audience, in order to get the best
possible illustration, not just in artistic terms but in
commercial terms too. This is a key text for anyone
wishing to make their living in this field.
looking to create artworks to fulfill a specific brief, as part
of their course, job or career. It leads the reader through
the whole thinking process, not just of creation but from
the basic essentials which are often overlooked. It
explores the very foundations which underpin the choices
made in creating an artwork: How is illustration used
today? Who is the target audience? How is the image
used to convey information? What is the message?
Should it be created through truth or metaphor?
Packed with lively illustrations itself, Meeting the Brief looks
at everything required to make informed decisions from
gathering research and the relevance of media placement,
to subject matter and the use of visual language. This
educational guide guides the reader through his or her
brief in detail, covering both the needs of the client as
well as considering the audience, in order to get the best
possible illustration, not just in artistic terms but in
commercial terms too. This is a key text for anyone
wishing to make their living in this field.
作者簡介
Professor Alan Male is an illustrator and writer, and
directed the Illustration course at University College
Falmouth between 1993 and 2010. He was conferred
Professor of Illustration in 2009 and is now Director of Study
for research and a member of the School of Art and Design
Professoriate at Falmouth. He has lectured throughout the United States.
Alan has won several awards (gold from the Society of Illustrators
Los Angeles and a Texas ‘Bluebonnet’ for children’s books)
and is a regular contributor to magazines and journals. He has
previously written Illustration: A Theoretical and
Contextual Perspective (AVA, 2007).
directed the Illustration course at University College
Falmouth between 1993 and 2010. He was conferred
Professor of Illustration in 2009 and is now Director of Study
for research and a member of the School of Art and Design
Professoriate at Falmouth. He has lectured throughout the United States.
Alan has won several awards (gold from the Society of Illustrators
Los Angeles and a Texas ‘Bluebonnet’ for children’s books)
and is a regular contributor to magazines and journals. He has
previously written Illustration: A Theoretical and
Contextual Perspective (AVA, 2007).
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