Radio Programming ─ Tactics and Strategy

Not the how-to recipe approach of most radio programming books, but a survey of principles that programmers can adapt and apply to improve the station's quality of service and strength in the market. Discusses creating a station identity, leading an airstaff, music and news as programming weapons, promoting the station, ratings, sales, engineering, the FCC, career goals, and other dimensions of the job. Managers can also find criteria for hiring a programmer or guiding one without stifling creativity. No bibliography. Annotation c. by Book News, Inc., Portland, Or.