Global Market Strategies ― How to Turn Your Company into a Successful International Enterprise

Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company’s demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.

Michael Neubert is an independent lecturer and researcher who has been working in international management for more than twenty years. In 2011, he founded the C2NM company2newmarketR LLC, which supports organizations in developing new foreign markets and increasing their intercultural competence.