商品簡介
This accessible, detailed overview is for undergraduate students and scholars in communication, public health practitioners, and policy makers. Contributors in communication, preventive medicine, and public relations survey current research on tobacco-related messages, considering the effectiveness of anti-smoking public health campaigns and analyzing the logical fallacies contained in messages from tobacco companies. Chapters are grouped in sections on interpersonal, organizational, and mediated communication. Some specific subjects addressed include adolescent social identity and anti-smoking campaigns directed at teens, tobacco use in Native American communities, and the tobacco industry's 'junk science' discourse. Other subjects are the U.S. Family Smoking Prevention and Tobacco Control Act, newspaper coverage of the Comprehensive Clean Indoor Air Debate in Ohio, and anti-smoking videos on a user-created content website. Annotation c2014 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Stuart L. Esrock (PhD, Bowling Green State University) is Associate Professor in the Department of Communication at the University of Louisville. His research focuses on tobacco issues, strategic communication campaigns, and digital technologies.
Kandi L. Walker (PhD, University of Denver) is Professor in the Department of Communication at the University of Louisville. Her research explores the intersection between health, culture, and interpersonal communication.
Joy L. Hart (PhD, University of Kentucky) is Professor in the Department of Communication at the University of Louisville. She teaches courses and conducts research on organizational and health communication.
