商品簡介
The founder of "Help a Reporter Out" profiles the strategies of kind and positive CEOs at the head of some of today's most successful companies, arguing that authoritarian tactics are no longer applicable in today's collaborative working environments and how productive, open and happy workplaces can benefit businesses, employees and customers. 30,000 first printing.
作者簡介
Peter Shankman is the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world, as well as the founder and CEO of The Geek Factory, Inc., a 15-year-old marketing, branding, and PR company based in New York City with clients worldwide. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Saudi Aramco, Walt Disney World, Discovery Networks, Harrah's Hotels, and many others. He is the author ofCan We Do That?!, which has been named one of the six "must read" PR books by PR Channel, andCustomer Service: New Rules for a Social-Enabled World. He is a frequent speaker and has presented at such venues as South by Southwest, BlogWorld, The Public Relations Society of America, and many other trade shows. Shankman sits on the advisory boards of several companies, as well as on the NASA Civilian Advisory Council.
