This book makes in-depth and refined analysis on the basic elements of modern enterprisesoperation (Vision, Mission, Shared Value, Goals, Stralggy, and System/Process) by in-depthreviewing on complicated business and market operation. It is a symbolic combination of thewriters accumulated experience in the position of international enterprises top management andpractical understanding on Chinese traditional culture. In the meantime this book also explainsthe evolution process from a normal enterprise to excellent enterprise through standard enterpriseand high performance enterprise. A series of business cases are narrated and studied in the bookvividly denoting enterprises efforts on deploying and utilizing basic elements of enterprisesoperation.
This book is designed as a textbook for senior undergraduates and postgraduates. And it canbe also used as a reference book for business management.
