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社會化媒體環境下競爭情報研究進展--競爭情報國際會議論文集(2012)(簡體書)
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社會化媒體環境下競爭情報研究進展--競爭情報國際會議論文集(2012)(簡體書)

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商品簡介
作者簡介
名人推薦
目次

商品簡介

本書著重關注國家、科研機構及企業發展過程中競爭情報的實際需求,展示和總結競爭情報在科技創新、戰略管理、國際化競爭中實際應用和最佳的實踐案例,探討競爭情報如何更加充分地發揮對經濟和創新的推動作用,探討社會化媒體環境下競爭情報研究的新進展,以期發揮競爭情報盤活大數據商業價值挖掘的抓手作用,從而推進競爭情報在我國產業、行業、企業中的廣泛應用和實踐。

作者簡介

謝新洲,北京大學新聞與傳播學院教授、博士生導師

名人推薦

該書將競爭情報國際會議發表的論文集結成冊,已是該系列論文集的第三本。

目次

CONTENTS

Session 1 The Application of Social Media in Compatitive Intelligence

主題一 社會化媒體在競爭情報中的應用

Social Media?s Competitive Intelligence Function
Xie Xinzhou, Liu Kun, Wang Qiang

Using Social Media Analysis for Market (Entry) Strategies
Martin Grothe, Franziska Brecht

The Trend of Competitive Technical Intelligence in the Digital Age
Li Gang, Li Xiang
CONTENTS

Session 1 The Application of Social Media in Compatitive Intelligence

主題一 社會化媒體在競爭情報中的應用

Social Media?s Competitive Intelligence Function
Xie Xinzhou, Liu Kun, Wang Qiang

Using Social Media Analysis for Market (Entry) Strategies
Martin Grothe, Franziska Brecht

The Trend of Competitive Technical Intelligence in the Digital Age
Li Gang, Li Xiang

Research on Visualization of Microblog Communication Characteristics and
Content FeaturesHe Jiangen, Lu Wei, Zhang Xiaojuan, Tang Xiangbin


Public Opinion Evolution and Its Response under the Microblog Spread
—Taking Sanya Events about Ripping Tourists off
as ExampleFu Hong, Xie Xinzhou, Du Zhitao


Countermeasures on Development of Sci?tech Information in the Age
of Big DataWu Chensheng, Liu Yanjun, Liu Ru, Zhang Luji


Public Opinions Guidance and Sci?tech Information Communication
for Public EmergenciesLiu Yanjun, Wu Qiong, Li Nanxin, Zhao Junchao


Analysis of Influencing Factors of Opinion Expression
of Internet UsersMu Qing, Du Zhitao


The Method about Getting Information Resource of Competitive Intelligence
through Micro?blogWei Chen, Ma Ran


Towards Building Automated Web Information Monitoring Services
to Support Research Profiling
Zhang Zhixiong, Liu Jianhua, Zou Yimin, Xie Jing, Qian Li, Wang Ying



Session 2 Competitive Intelligence and Enterprise Competitiveness


主題二 競爭情報與企業競爭力


Innovation: Why Smart Stragegies Are Neither Necessarily Competitive
Nor Intelligent?Jean?Marie Rousseau, Jean Grisel

How Competitive Intelligence can Improve the Development of Contractors
and Sub?contractorsHenri Dou, Pierre Larrat

The Direction of Competitive Intelligence Activities in Japanese Enterprises
Responding to the Changing Global Economic Environment
Yoshio Sugasawa, Fumiyuki Takahashi


The New Challenges of CI Initiativesin Japanese Enterprises
Fumiyuki Takahashi, Yoshio Sugasawa


Effect of Standard Competitive Intelligence on Enterprise Technology
InnovationSong Hui


Zhongguancun Small Medium Micro?enterprises Information Demand and
the Ways of Obtaining Micro AnalysisWang Houquan


Analysis of the Electric Business War and the State of Industry Competition
in Our CountryLiu Pingping, Liu Kun


The Risk Radar for Chinese Enterprises Going Abroad Deep Due Diligence
Based on Competitive IntelligenceZheng Gang


Research on Competitive Intelligence Practices of French Poles
of CompetitivenessLi Rong, Zhang Yuan, Wei Xiaochuan


A Study on the Moral Education and Norms of Competitive
Intelligence ProfessionalsZhang Yunqian, Yan Na, Chen Shenjing


Problems that SMEs in Zhongguancun Science and Technology
Park FacingLiu Qiang, Xie xinzhou, Li Yongjin


The Development Characteristics of 2012 Top 500 Manufacturing Enterprises
of China Based on the Data Analysis
Zhao Ting, Chen Shenjing, Shi Yifang, Gao Wen



Session 3 Techniques, Methods and Tools of Competitive Intelligence



主題三 競爭情報技術、方法與工具



A Study of Competitive Technical Intelligence Sources Oriented Enterprise
Strategy and TacticsWang Zhijin, Han Zhengbiao, Qi Yashuang


Research on Technology Monitoring and Technology
Innovation ProcessCao Shujin, Chen Yijin, Gu Tinghua


Research on Evaluation of Counter?Competitive Intelligence
SystemXia Lixin, Wang Jun


Study on Motivation Mechanism for Technological Innovation of Chinese
Information Service EnterprisesLu Xiaobin


Discussion on KIT of Competitive Intelligence Services
in the Research InstitutesLiu Xiwen


Research on Organization Model Design of Counter?Competitive Intelligence Based
on Matrix Experts? SupervisionWang Jun, Xia Lixin, Cheng Xiufeng


Analyses on Domestic and Overseas Competitive Technical Intelligence?s Theory,
Approach and its ApplicationJin Xiaohong, Mu Qing, Zhan Tongxu


Promotion of Core Competence of Library Based on Characteristic Digital
Resources ConstructionZhang Jing, Liu Zhifang, Zhang Shuai


Analysis of Requirement of Competitive Technical Intelligence Based on
S&T Novelty Search—Based on Beijing Science and Technology
Information InstituteFan Qingtao, Du Yun, Chen Shenjin


Research on Application of Competitive Technology Intelligence in the Process
of Enterprises Management Technology
Du Yun, Zhang Wei, Yan Na, Li Xin


Dynamic Intelligence Scouting and Monitoring System
Liu Ru, Gao Chang, Li Nanxin, Zhang Luji


Research on Application of Patent Intelligence Based on Enterprise
Technical InnovationFang Fang



Session 4 The Analysis of Competitive Intelligence in Scientific Innovation


主題四 科技創新中的競爭情報分析


The Developing Trend and Status of Three Dimensional Printing Technology
Dong Jie, Zhao Shengxiang, Yi Tiemei, Li Mengru, Shen Zhengzheng


The Current Status and Developing Trend of Three Dimensional
Printing IndustryLi Mengru, Zhao Shengxiang, Yi Tiemei, Dong Jie


Research on Informative Acquisition and Analysis Method and Its Application in Regional
Industrial PlanningMiao Runlian, Li Mei, Zhang Ming, Xu Yanling


A Comparative Research on Practice of Technology Roadmap at Home
and AbroadLi Hui, Li Haili, Yang Ping


Geothermal Technologies Innovation in China?s Energy System
Liu Ru, Dong Xiaoqing, Zhao Junchao, Li Xiaoyan


Analysis and Thinking about the Current Situation of College Patent
Technology DevelopmentLiu Zhifang, Zhang Jing


Analysis on the Scientific Research Competitiveness of the Corn Research Field Based
on BibliometricsZhao Jingjuan, Zhang Wei, Tan Cuiping, Zheng Huaiguo


The Input?output Efficiency Evaluation of Public Scientific Institutes
in Beijing Based on DEA Method
Jin Xiaohong, Chen Anqi, Deng Mingrong, Du Zhitao, Zhan Tongxu


The Study of Beijing Municipal Sci?Tech Innovation Activity Characteristics Based
on Sci?Tech Novelty Search Statistical Analysis
Zhang Wei, Chen Shenjing, Du Yun, Zhang Xiaojing


Government Competitive Intelligence System Based on Data Mining
Deng Feng, Liu Yanbin


Research of the Technology Introduction Spillover
in BeijingLi Cheng, Zhang Wei, Jin Xiaohong


Construction & Application on Heavy Duty Truck
CTI WorkflowLiu Zhimin, Liu Shengqiang, Liu Shijing


The Protection and Use of Sci?tech Archive
Zhang Luji, Dong Xiaoqing, Zhao Junchao, Wu Chensheng


Analyses on Digital Publishing Model and Developing Countermeasures on Mobile
Sci?tech Journal in 3G TimesYu Zhengang, Zhang Jing, Wang Qiang



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