Readercentric Writing for Digital Media ─ Theory and Practice

The book describes three kinds of writing on the Internet—user-centric, persuasion-centric, and quality-centric, of which the current model for evaluating content recognizes only user-centric—and provides a new rubric for evaluating (and writing) all three models.

Dr. Hailey has worked in design and publication since 1967 and in digital design and publication since 1989. Through the years, he has been art director, publications coordinator, managing editor, lead researcher, innovations editor, information architect, content manager, and user experience designer. In addition, his research has generated more than 100 published papers, articles, books, and book-length, digital media projects. Some of those digital projects include instructional sites for Sandia National Labs, the EPA, NEA, NSA, Rio Tinto, Hitachi, and US West. He brings his many decades of experience to his online graduate classes (made up entirely of working professionals) at Utah State University. The insights gleaned from those decades in the profession and from those years of teaching and exploring with some of the brightest students anywhere come to focus in ReaderCentric Writing for Digital Media.