商品簡介
Thyne (business, The Robert Gordon University, UK) and Laws (tourism, James Cook University, Australia) present work on the application of lifestyle concepts to the hospitality and tourism industry. Contributors look at ways in which lifestyle concepts can improve the effectiveness of marketing, customer satisfaction, and management quality. The gay tourism market, lifestyle market segmentation, and various segmentation approaches are discussed. This work has been co-published as Journal of Quality Assurance in Hospitality & Tourism , v.5, nos. 2/3/4, 2004. Annotation c2005 Book News, Inc., Portland, OR (booknews.com)
