Expert advice and strategies for winning--and keeping--customers!
Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies that have been working for business all over the world. Inside, you'll find essential information on how you can better:
Linda Pophal is a communication consultant and business writer, specializing in marketing, brand management, and strategic planning. She has worked for more than twenty-five years to develop and implement plans to identify, engage, and retain customers in both large and small organizations, including the Mayo Clinic Health System, Xcel Energy, and the University of Wisconsin. Pophal is a lecturer at the University of Wisconsin-Eau Claire, where she teaches courses in advertising, public relations, and marketing. She has written numerous articles on the use of social media and other communication tools to effectively engage with consumer and B2B audiences for a variety of trade and professional publications, including EContent, Information Today, and Advantages. She lives in Chippewa Falls, WI.
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