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商務英語教師學養叢書‧商務媒體話語中的隱喻與性別：批評認知研究（簡體書）
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《商務英語教師學養叢書·商務媒體話語中的隱喻與性別：批評認知研究》以作者的博士論文為基礎修改而成，共分六章：引言、理論框架、研究方法、關于營銷的媒體話語中的隱喻、關于并購的媒體話語中的隱喻、結論。從研究內容上來看，《商務英語教師學養叢書·商務媒體話語中的隱喻與性別：批評認知研究》聚焦商務媒體話語中的隱喻使用，如“戰爭”隱喻、“進化斗爭”隱喻等，探討了它們如何影響讀者的認知和商務活動。作者特別關注了這些隱喻與性別的關系，以及它們對商務活動中女性的影響。從研究方法來看，作者結合了語料庫方法和批評話語分析，一方面使研究更具實證性質，另一方面又使分析更具解釋力，實現了定量分析與定性分析的有機結合。作者在商務話語研究上擁有較為豐富的經驗，奠定了《商務英語教師學養叢書·商務媒體話語中的隱喻與性別：批評認知研究》在該領域的重要地位。《商務英語教師學養叢書·商務媒體話語中的隱喻與性別：批評認知研究》適合國內從事認知語言學研究的科研工作者、教師和學生，以及商務領域從業人員閱讀。
目次
List of Figures
List of Tables
Acknowledgements
List of Abbreviations
1 Introduction: Masculinized Metaphors
2 Theory: A C:dtical Cognitive Framework for Metaphor Research
2.1 Classical cognitive metaphor theory
2.2 Blending and neural theories of metaphor
2.3 Critical approaches to language
2.4 An integrated approach
3 Method: Quantitative and Qualitative Analyses of Metaphor
4 Business Media on Marketing: Metaphors of War, Sports and Games
4.1 Quantitative analysis
4.2 Qualitative analysis of sample texts
4.3 Discussion: socio-cognitive impact and possible altematives List of Figures
List of Tables
Acknowledgements
List of Abbreviations
1 Introduction: Masculinized Metaphors
2 Theory: A C:dtical Cognitive Framework for Metaphor Research
2.1 Classical cognitive metaphor theory
2.2 Blending and neural theories of metaphor
2.3 Critical approaches to language
2.4 An integrated approach
3 Method: Quantitative and Qualitative Analyses of Metaphor
4 Business Media on Marketing: Metaphors of War, Sports and Games
4.1 Quantitative analysis
4.2 Qualitative analysis of sample texts
4.3 Discussion: socio-cognitive impact and possible altematives
5 Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle
5.1 Quantitative analysis
5.2 Qualitative analysis of sample texts
5.3 Discussion: socio-cognitive impact and possible altematives
6 Conclusion: Gender-neutral Metaphors
Appendix: Corpus Data
Notes
Bibliography
Index
List of Tables
Acknowledgements
List of Abbreviations
1 Introduction: Masculinized Metaphors
2 Theory: A C:dtical Cognitive Framework for Metaphor Research
2.1 Classical cognitive metaphor theory
2.2 Blending and neural theories of metaphor
2.3 Critical approaches to language
2.4 An integrated approach
3 Method: Quantitative and Qualitative Analyses of Metaphor
4 Business Media on Marketing: Metaphors of War, Sports and Games
4.1 Quantitative analysis
4.2 Qualitative analysis of sample texts
4.3 Discussion: socio-cognitive impact and possible altematives List of Figures
List of Tables
Acknowledgements
List of Abbreviations
1 Introduction: Masculinized Metaphors
2 Theory: A C:dtical Cognitive Framework for Metaphor Research
2.1 Classical cognitive metaphor theory
2.2 Blending and neural theories of metaphor
2.3 Critical approaches to language
2.4 An integrated approach
3 Method: Quantitative and Qualitative Analyses of Metaphor
4 Business Media on Marketing: Metaphors of War, Sports and Games
4.1 Quantitative analysis
4.2 Qualitative analysis of sample texts
4.3 Discussion: socio-cognitive impact and possible altematives
5 Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle
5.1 Quantitative analysis
5.2 Qualitative analysis of sample texts
5.3 Discussion: socio-cognitive impact and possible altematives
6 Conclusion: Gender-neutral Metaphors
Appendix: Corpus Data
Notes
Bibliography
Index
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