商品簡介
Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge, to be interpreted by strangers. If you ever wished for a good writer, right on staff, ready to take on projects, major or routine, here’s the help you’re looking for.
作者簡介
Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.
