商品簡介
In this text, supply chain management is viewed from a logistics perspective, with logistics defined as a set of processes essential to strategic and operational success within the broader supply chain concept. After providing a framework for understanding supply chain management and its key components, the text covers strategic factors, key process areas within supply chain fulfillment, and supply chain planning, sourcing, and operations. The text's final chapter explores emerging trends and describes strategies for staying competitive. Each chapter opens with real-world profiles and scenarios. Other learning features include summary points, case questions, and application, technology, and sustainability boxes. This ninth edition reflects changes in the global business environment and the field of supply chain management, with new chapters on operations and reverse flows. A website for students provides a directory of trade organizations, a guide to careers, a glossary, and review games. Coyle is affiliated with The Pennsylvania State University. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)